Crossover’s Unique Approach to Work

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At Crossover, our goal is to take complex operations and find ways to simplify them. Why? So we can scale rapidly. Our company has a very aggressive growth strategy. In order to keep pace with the growth, we break down every part of our operation into discrete building blocks, allowing us to add capacity quickly and reliably.

Talent acquisition is one of the biggest needs in our high-growth environment. To help us meet our hiring goals, we apply the building-block approach to all of our jobs. Some companies hire “smart generalists” and let them do whatever seems important at a given moment. Not Crossover! We take a structured approach, aiming to be very clear and precise about what a job is and exactly what it is supposed to deliver. …


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Why would anyone watch someone else play a video game?

Like many business executives, I have noted the business of eSports and have been intrigued by the size and growth rate. ESports is hot right now! As a consumer, however, I didn’t get it. Why not just play?

I could see the business results, but I didn’t understand the appeal. This is a real challenge for those wanting to get involved in the eSports industry and its growth. If you’re going to be in any business, it’s vital to actually understand the consumer appeal. I call it “eating your own dog food”. …

About

Bryan Barber

You wouldn’t believe what goes on inside my head…

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